Pancreatic cancer campaign has caused controversy and outrage with its slogan having patients wish they had more common types of cancer such as breast and testicular. Some say this is insensitive to breast cancer patients and people who lost loved ones to the disease. Why would they have such a slogan, then?
The campaign aimed at raising awareness of pancreatic cancer by stirring some kind of cancer type 'envy'. It was launched by the charity Pancreatic Cancer Action. Cancers like breast cancer are more common and they are in the light of public awareness. Their survival rate is tied to early detection by regular tests.
On the other hand, pancreatic cancer has a 3% survival rate and a five-year expectant life or survival. This survival rate is 85% in breast cancer and 97% in pancreatic cancer.
The ads (which are in the links below) feature pancreatic cancer patients saying "I wish I had testicular cancer" and "I wish I had breast cancer". Meanwhile, information about symptoms and statistics of survival appear on the screen.
The critics say the ad is "horribly insensitive" and "repugnant".
The charity founder, Ali Stunt, diagnosed with pancreatic cancer, defends the campaign:
"When I was diagnosed I was horrified to learn the survival rate and actually found myself wishing I had a different type of cancer.
She adds, "Awareness is key to early diagnosis and this is particularly true for pancreatic cancer.
Mail Online: http://www.dailymail.co.uk/health/article-2552308/I-wish-I-breast-cancer-Pancreatic-cancer-charitys-campaign-slogan-causes-outrage-sufferers-disease.html